Specialized mountain biking, blue-collar jobs and ranching, and a little blue collar.
Jade Mountain, in the foothills of the Colorado Plateau, has the amenities of a resort but with a different purpose: a destination where everyone is welcome, and everyone is treated with respect.
It was designed as a “community hub,” said the company’s co-founder and chief executive, Chris Phelan.
He said that by focusing on its clients, Jade Mountain is able to create a culture that’s not just about the mountain, but the people who visit.
“The whole idea is to create an environment where people feel they belong and feel that they’re part of a community, which is not always the case in the world right now,” he said.
The company is a co-production of Walt Disney Imagineering, a subsidiary of Walt’s Animation, and Disney Imagineers, a division of Walt.
Phelans father, Steve Phelany, was the founder of Disney’s Disneyland Resort and is currently chairman of the board.
He was born and raised in Colorado, has a degree in education from the University of Colorado, and is a former vice president of Disney Consumer Products.
In 2009, he was named president of Walt Imagineering.
“I think the idea was to create something that was inclusive, that was welcoming and that was family-friendly,” Phelancans son, Kyle, said.
Kyle Phelann said that the theme of the resort is family-oriented, and it’s a reflection of the business culture of the region.
“When I was growing up, it was a lot of work, but I had a great family, so it was easy to connect with the people that you know,” he added.
“I think we’re still in the same place as we were before.
We’re really into family and family-first.
I think the theme is just really about being part of that.”
Jade Mountain is also focused on providing an environment that encourages the development of a sustainable community.
“Our motto is, ‘If we’re all doing the same thing, we’ll be fine,'” said Phelanzys daughter, Anna Phelanna, who is the co-director of the mountain.
“So if we’re really good, we can create a really healthy community that can actually grow.”
While the resort’s location is in the heart of a booming oil and gas industry, its management team is committed to sustainability.
Phelans team is working to reduce greenhouse gas emissions and improve the efficiency of the hotel by cutting energy usage by 50 percent.
The resort’s annual carbon emissions are now less than 20 tons per person.
Phelican said that since the resort opened in 2009, it has reduced its carbon footprint by 70 percent.
“We have zero emissions today,” Pheles said.
“That’s the key thing.”